Nowocoat Industrial A/S

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Waterland and Nowocoat enter partnership to accelerate growth

Waterland Private Equity invests in Nowocoat, which provides functional coating products and solutions with a strong sustainability profile for professional roof contractors, industrial customers and builders’ merchants.


At Nowocoat’s modern production facilities in Kolding and Falun, approximately 60 experienced employees develop and produce bespoke coating solutions in close collaboration with customers. Around 80% of revenue derives from sales of sustainable and water-based products, which prolong the lifespan of coated materials and ensure a much better working environment during the production process. The innovative products reduce CO2 emissions by lowering the energy consumption related to roof painting, coating of wooden floors and furniture as well as in connection with coating of industrial components.


After generating organic growth around 18% in 2018-2020, Nowocoat lifted revenue to around DKK 200 million in 2021. The development reflects general progress in sales to professionals, industrial customers and retailers. This progress was further strengthened in 2021 with the acquisition of Swedish AB Rötmotaverken with a production facility in Falun as well as a positive contribution from a significant contract for do-it-yourself products in the retail segment. In 2019, Nowocoat expanded the business through the acquisition and integration of Danish Lurrell Industries A/S, which provides products for industrial coating of wooden furniture.


”We have created a strong and profitable business by drawing on our year-long experience and unique technical competencies as we set new standards in the industry by developing sustainable quality solutions and products in close cooperation with our customers. At Nowocoat, we have always been passionate geeks with paint and varnish in our veins and a sharp focus on innovation and sustainability. We are pleased to welcome Waterland who share our perspective on the great opportunities in the market and will contribute with valuable competencies and capital to our development going forward,” says Ole E. Jensen, CEO of Nowocoat.


In the coming period, Nowocoat will expand its strong market position in the Nordics and build its international business. The continued progress will be ensured based on the well-invested production platform and by expanding the company’s roof paint solutions to adjacent markets in Europe, strengthening sales to existing and new industrial customers in Asia – where COVID-19 has temporarily curbed activity – and lifting sales through builders’ merchant chains and retailers across markets.


“We look forward to entering into a close partnership with the management and employees of Nowocoat, which is a well-run and well-invested company with great growth and development potential in a fast-paced market. We will cooperate to accelerate the expansion of Nowocoat’s sustainable solutions, which are sought after by customers because they are environmentally friendly and prolong the lifespan of building materials. We see great opportunities for accelerating growth by continuing the positive development of Nowocoat and expanding the business through targeted acquisitions,” says Kaspar Kristiansen, Managing Director Nordics, Waterland Private Equity.


Nowocoat’s management continues and will invest in the company alongside the current owners and Waterland, which becomes a majority shareholder with an ownership of 85%. The parties have agreed not to disclose the purchase price.


For additional information, please contact:

Nowocoat - Ole E. Jensen, CEO
Tlf. +45 30 30 32 34


Waterland - Kaspar Kristiansen, Managing Director
Tlf. +45 21 28 22 44


About Nowocoat

Nowocoat provides innovative, sustainable and functional high-performance coating products and solutions for professionals and industrial customers as well as builders’ merchants and other retailers. The company has 60 employees and was founded in 2014 with roots back to 1861. The coating products for roof painting, metal surfaces and wooden floors and furniture are manufactured at Nowocoat’s production facilities in Kolding and Falun, Sweden. Nowocoat is certified in accordance with ISO 14001 (environmental management) and has obtained DNV’s Sustainable Development Goal certification as the first and only Danish coating manufacturer, and around 80% of the company’s revenue derives from sales of sustainable and water-based products.


www.nowocoat.dk


About Waterland

Nowocoat provides innovative, sustainable and functional high-performance coating products and solutions for professionals and industrial customers as well as builders’ merchants and other retailers. The company has 60 employees and was founded in 2014 with roots back to 1861. The coating products for roof painting, metal surfaces and wooden floors and furniture are manufactured at Nowocoat’s production facilities in Kolding and Falun, Sweden. Nowocoat is certified in accordance with ISO 14001 (environmental management) and has obtained DNV’s Sustainable Development Goal certification as the first and only Danish coating manufacturer, and around 80% of the company’s revenue derives from sales of sustainable and water-based products.


www.waterland.dk

Umweltmanagement kann einen aktiven Einsatz für das Klima sicherstellen und Ihre Geschäftsstrategie schärfen

Der Klimawandel und Umweltmaßnahmen sind enger miteinander verknüpft als früher. Umweltmanagement, ISO 14001, kann ein Schlüssel für Unternehmen sein, um ihren ökologischen Fußabdruck zu reduzieren und ihren Beitrag gemäß den auf der COP26 getroffenen Vereinbarungen zu erhöhen.


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Im Stålvej 3 in Kolding liegt Nowocoat

Es handelt sich um ein Familienunternehmen mit Wurzeln im Jahr 1861, das Farben und Lacke für Handwerker, industrielle Produktion und Baumärkte im In- und Ausland herstellt, und zwar mithilfe der Umweltmanagementnorm ISO 14001 und der erreichten Zertifizierung.

“„Wir arbeiten seit Ende der 80er Jahre mit Umweltmanagement, daher ist es ein natürlicher Bestandteil unseres Managementsystems. Wir sind ein internationales Unternehmen und ISO 14001 macht Sinn, egal mit welcher Sprache oder Kultur wir es zu tun haben. Wenn Sie die ISO 14001 haben, werden Sie respektiert, egal ob Sie Geschäfte mit China oder Schweden machen” sagt CEO Ole Enevold Jensen.

Die Umweltmanagementnorm bietet eine Reihe konkreter Anweisungen, um abzubilden, inwiefern sich die Produkte und die Produktion des Unternehmens auf die Umwelt auswirken. Die Norm umfasst zudem eine breite Palette von Themen wie Abfallwirtschaft, die Verwendung schädlicher Produkte, Stromverbrauch und Transport.

“Die Umweltmanagementnorm ist ein Instrument, um sein Unternehmen oder seine Organisation in Umweltfragen in die richtige Richtung zu lenken. Das Unternehmen erhält verschiedene Werkzeuge, um auf fundierter Basis eine Reihe von Entscheidungen zu treffen, so dass man zielgerichteter daran arbeiten kann, die Umweltbelastung zu reduzieren. Bei Einhaltung der Norm ist sichergestellt, dass man seine Zielsetzung erreicht” sagt Kasper Hillgaard Mühlbach, Chefberater bei Dansk Standards.

 

Auf dem neuesten Stand der Gesetzgebung

Nowocoat wurde 2015 nach ISO 14001 zertifiziert und es hat mehr als ein Jahr gedauert, um die neuen Routinen, Prozesse und Arbeitsabläufe zu integrieren. Doch der Aufwand hat sich gelohnt.

"Umweltmanagement stellt sicher, dass wir gegenüber unseren Gemeinden, Kunden, Mitarbeitern und Lieferanten ökologische Verantwortung übernehmen. Gleichzeitig sichert uns die Norm langfristig verantwortungsvolles und wirtschaftliches Wachstum."
Ole Enevold Jensen, CEO, Nowocoat

 

Die Zertifizierung bietet Nowocoat außerdem Orientierung in Bezug auf Umweltgesetzgebung und -tendenzen.

“ISO 14001 ist ein sehr dynamisches Werkzeug, da sich die Gesetzgebung laufend ändert. Die Gesetzgebung kann recht kompliziert sein, weil es um Mitarbeiter, Produkte, Produktion und die lokale Umgebung geht” erläutert der CEO.

Bei Dansk Standard bestätigt Kasper Hillgaard Mühlbach das Bild.

“Wir sehen, dass die Komplexität der Umweltgesetzgebung zunimmt und es für Unternehmen immer schwieriger wird, auf dem neuesten Stand der Gesetzgebung zu bleiben. Auch hier ist die Norm ein gutes Werkzeug, um Prozesse zu etablieren, die diese Aufgabe erleichtern”, sagt er.
















Kunden fordern Umweltmanagement

Bei Nowocoat gliedert sich das Umweltmanagement in vier Bereiche: Die Fabrik, einschließlich der Mitarbeiter, Sicherheit, Energie- und Wasserverbrauch, Produkte, die in Produkte eines anderen Herstellers integriert werden, Produkte, die eine Funktion haben - z.B. eine Dachfarbe, die weniger Sonnenlicht absorbiert, sowie Ratschläge für andere Unternehmen.


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“Wir müssen nicht mehr im Handbuch nachschlagen, weil wir das tun, was in der Norm steht, aber wir sind uns ständig darüber bewusst, ob wir unsere Prozesse und Arbeitsabläufe anpassen müssen”, sagt Ole Enevold Jensen.

Er hat festgestellt, dass die Kunden von Nowocoat erwarten, dass das Unternehmen über eine Zertifizierung im Umweltmanagement oder ein anderes messbares Instrument verfügt.

“Wir haben in den letzten Jahren selbst fünf Unternehmen aufgekauft. Und die Voraussetzung für unsere Übernahmen war eine Umweltzertifizierung” betont er.

Laut Kasper Hillgaard Mühlbach ist die Norm wichtig, wenn ein Unternehmen eine Kultur einführen möchte, in der man sich um die Umwelt kümmert.

"Es ist ein Gütesiegel für die Umweltbemühungen des Unternehmens, und die Zertifizierung hat einen Markenwert, denn damit zeigen Sie der Außenwelt, dass Sie gezielt daran arbeiten, Ihre Umweltbelastung zu reduzieren und dass die Daten valide sind."
Kasper Hillgaard Mühlbach, Chefberater bei Dansk Standard

Ole Enevold Jensen ist sich außerdem sicher, dass sich das Umweltmanagement auch auf den Profit von Nowocoat auswirkt.

“Ich finde es gut, dass wir alles registrieren müssen wie beispielsweise einen Unfallhergang. Das zwingt die Mitarbeiter, den Prozess zu durchdenken, und wir können anschließend sicherstellen, dass dieser weiter befolgt wird. Unterm Strich bin ich mir sicher, dass Umweltmanagement Geld spart, weil wir vermeiden, immer wieder die gleichen Fehler zu machen” sagt er.

Die Arbeit am Umweltmanagement hat dazu geführt, dass das Unternehmen keine Abwasserausleitungen verzeichnet hat, die eine Beteiligung der Behörden erfordert hätten.

Bessere Wettbewerbsvorteile

Kasper Hillgaard Mühlbach empfiehlt Unternehmen, die ein Umweltmanagement einführen wollen, nicht nur abzuwägen, welchen finanziellen Gewinn sie damit erzielen können, sondern auch, welche Erwartungen Kunden und Partner in den nächsten fünf Jahren haben und entwickeln werden.

“Unternehmen müssen sich überlegen, was sie tun können, um für Kunden, Partner und zukünftige Mitarbeiter attraktiver zu werden, und dabei spielt die Umwelt eine wichtige Rolle. Die Entwicklung umweltfreundlicherer Produkte verschafft einem bessere Markt- und Wettbewerbsvorteile und es wird einfacher, die Talente von morgen für ein Unternehmen zu gewinnen, weil man konkrete Beweise dafür hat, dass man Rücksicht auf die Umwelt nimmt” betont Kasper Hillgaard Mühlbach.

Er fügt hinzu:

“Viele Leute sprechen von grünem Wandel, und mit der ISO 14001 erhält man ein Werkzeug, mit dem man seine Strategie in diesem Bereich tatsächlich umsetzen kann. Es ist eine systematische Methode für das Unternehmen, seinen Managementansatz ständig weiterzuentwickeln.”

Fakten

Mit einer Umweltmanagementnorm erhalten Unternehmen und Organisationen ein gutes und wirksames Instrument, das sowohl die bedeutendsten Umweltauswirkungen reduzieren als auch Glaubwürdigkeit in Bezug auf die Umweltbemühungen schaffen kann. Die Norm bietet zudem einen finanziellen Gewinn und kann angewandt werden, um seine Umweltbemühungen nach außen hin zu dokumentieren.

Neben ISO 14001, der Norm, die die Anforderungen an das Umweltmanagement definiert und die Grundlage für eine Zertifizierung bilden kann, hat Dansk Standard mehrere Normen, die Unternehmen bei der Einführung und Verbesserung helfen können, darunter ISO 14004, ein Leitfaden, der erklärt, wie man Umweltmanagement in einem Unternehmen einführt.

Unternehmen können selbst wählen, ob sie einfach den Anforderungen der ISO 14001 folgen oder sich zertifizieren lassen möchten.

Global environmental breakthrough for Danish paint and coating manufacturer

Nowocoat is the first Danish paint and coating manufacturer to have obtained international certification from DNV on the 17 UN Sustainable Development Goals

 

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“DNV’s SDG certification shows that Nowocoat has elected to not simply commit itself to the SDGs they are focused on, but that they are proactively setting objectives for what they want to achieve with plans that are integrated into their business and which they can provide us documentation on. Nowocoat has thereby joined an exclusive club of Danish companies that don’t just say they are working on the goals, but can also prove that they are reaching their sustainability objectives,” said sales manager Kåre Appel Weng at DNV. “DNV’s SDG certification is harmonised with ISO’s High Level Structure. This means that Nowocoat has integrated its work on the UN SDGs into their existing management system, which DNV has certified for more than 15 years. This makes it much simpler in practice to work on the goals and incorporate them into daily routines and processes,” he added.

Sustainable development is an important aspect in all development at Nowocoat Industrial A/S and an integral component of the company’s management system. Nowocoat works systematically with the environment and quality management, and the company has already obtained ISO 9001 and 14001 certification.

“As an integral part of this work, we are also working on the 17 UN Sustainable Development Goals, commonly referred to as the SDGs. We are especially focused on the goals dealing with health and well-being, decent jobs and economic growth and responsible consumption and production. Yet the whole attitude on ensuring decent conditions from start to finish for people, products, health and the environment is also important to us. That is why it is natural for us to work on the three SDGs we have chosen to focus on, and I am incredibly proud and thrilled about the fact that we have now obtained certification. I am also convinced that this new recognition will contribute effectively to ensuring growth and sustainable solutions here at Nowocoat for the benefit of people and the environment,” said Ole Enevold Jensen, CEO of Nowocoat.


Sustainable and environmentally friendly products

Among other things, Nowocoat has demonstrated its ambitions in relation to the SDGs through specific environmental and quality objectives. In 2021, for example, these objectives include a unique and approved algae control agent that will replace products that are currently available on the market but which according to Nowocoat are illegal to use. “Our goal is for the product to be found in 80 percent of all of Denmark’s 500 DIY stores and garden centres in 2021. The consumption of illegal agents runs up to 40 million litres per year. Our approved algae control agent is expected to convert at least five percent of the market, corresponding to an expected sales volume of no less than 2 million litres in 2021,” Enevold predicted. He also highlighted the company’s so-called roof paint, which is certified under DGNB as a special sustainability label. “The product UV Lak is also ready to enter the market. The product is intended to replace solvent-containing coatings and reduce environmentally harmful emissions while also creating a better working environment.”

Earlier this year, Nowocoat acquired the Swedish paint company Rötmotaverken as part of its strategy to manufacture sustainable products. Additionally, Nowocoat has established a new global system that collects and manages all assignments worldwide, and this system is envisaged to ensure better management of resources and flow in the completion of assignments, creating a better working environment and higher well-being for the company’s employees.


Sustainable development and secure jobs

Jensen emphasised that development and innovation are what drive processes forward at Nowocoat. Responsible consumption and production are the driving force. “We work systematically with an environmentally sound handling of chemistry, products and waste in our production processes. That is why we are going for sustainable labels such as Ecolabel and DGNB and developing a UC coating that results in a massive reduction of emissions of volatile organic solvents. This process going hand-in-hand with ensuring decent, secure jobs, health and well-being and less exposure to hazardous chemicals. We spend a lot of resources on engaging, managing and supporting our employee in relation to sustainable development. Our Code of Conduct has been sent out to all our suppliers, and we ensure through dialogue that everyone is working with this set of ethical rules,” said Jensen.

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About Nowocoat Industrial

  • Nowocoat Industrial A/S is an innovative paint and coating manufacturer with a portfolio of functional and durable coatings for mineral, wood and metal surfaces for industrial application.
  • The company has 36 employees, its head office is located in Kolding, and it has employees in Poland, China and Vietnam.
  • In 2019, Nowocoat Industrial acquired the company Lurrell Industries.
  • 80 percent of Nowocoat’s production is exported to markets in Northern Europe and Asia.
  • Expected revenue for 2021: DKK 220 million.
  • Expected result for 2021: +DKK 40 million before tax
  • Supplier to customers such as IKEA, Jysk, Wal-Mart and K-Markt.
  • In 2021, Nowocoat acquired the Swedish AB Rötmotaverken, which has been producing and developing special products for the paint industry since the 1920s. The company has a turnover of SEK 70 million and 20 employees.

About DNV and the SDG certification

  • The SDG certification was launched in 2019, and since then, 20 Danish companies have obtained certification according to the certification criteria.
  • These criteria are harmonised with ISO’s High Level Structure and can therefore be integrated into the companies’ existing management systems.
  • Certification requires that the company can provide documentation to DNV that they has committed itself to specific objectives in relation to the UN SDGs, that they have produced specific plans to improve their impact in relation to the UN SDGs and that they can document progress and concrete results.
  • DNV conducts at least one annual inspection visit at the company to ensure that the company is continuously working on improvements and continues to comply with the criteria.
  • DNV Business Assurance is one of the world’s leading certifying organs with activities in more than 100 countries and five offices in Denmark.

Danish firm Nowocoat is continuing its growth and has increased its turnover by more than 50 percent and DKK 70 million after acquisitions in Sweden

Danish, family-owned paint and lacquer manufacturer Nowo- coat Industrial A/S is continuing its massive growth and has already reached a turnover in excess of DKK 220 million this year. The background for this development is an ag- gressive marketing strategy based on high quality, service, and patented, environmentally friendly and sustainable products. An additional acquisition will be announced shortly.

 

After intense negotiations over the summer, Swedish paint and varnish factory AB Rötmotaverken is now part of Danish growth company Nowocoat Industrial A/S, which is based in Kolding. Nowocoat is thus cementing its growth strategy and has already reached a turnover of DKK 220 million in 2021, just seven years after the company’s establishment.

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“From the beginning, we have focused on growth and earn- ings,” says Ole E. Jensen, CEO of Nowocoat Industrial A/S, announcing another acquisition in 2021, which will increase total revenue to DKK 350 million in 2022. “We have a healthy business with available capacity and finances that give us good business opportunities. We will use this to our advan- tage when the opportunity arises,” Ole E. Jensen states.

 

Nowocoat Industrial A/S will provide AB Rötmotaverken with more and new resources in the form of know-how, invest- ments and synergies. The company will continue to operate at its current address in Sweden, and AB Rötmotaverken’s CEO, Conny Alfsson, will continue to be responsible for day- to-day operations, sales and development.

 

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“The merger will strengthen both companies. With Nowocoat Industrial, we can accommodate and deliver on more specific enquiries. The market is characterised by few very large actors, and this subjects customers to some limitations – not least in hardware stores and the consumer market. Often, suppliers more or less dictate the conditions under which the collab- oration is to take place, and with the increased capacity and the new products we will have available through our connec- tion to Nowocoat Industrial, in the future we will be able to service hardware stores significantly better and thus provide them with a higher degree of freedom in their purchases,” Conny Alfsson emphasises.

 

New business opportunities created the interest in taking over the Swedish company. “The acquisition of AB Rötmota- verken is a strategic investment that is about much more than increasing our volume in the market. The company offers products for both the industrial and consumer markets, and their sales channels for hardware stores in the Nordic region and their physical location give us advantages that we do not have in Kolding today. On the other hand, we now have a larger capacity, a wider product range and better facilities as well as innovation and know-how within functional sur- face treatment, which can greatly strengthen the business in Sweden,” Ole E. Jensen points out.

 

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Nowocoat Industrial A/S expects to create further growth in both companies and win market shares following the ac- quisition of AB Rötmotaverken through, among other things, a common focus on sustainability.

 

“Technologically and scientifically, Nowocoat Industrial has very strong competences which will strengthen our position vis-à-vis consumers,” says Conny Alfsson, and is backed by Ole E. Jensen: “The consumer market is a growing market, and as consumers are becoming more aware of effective, du- rable and environmentally friendly alternatives to the wood protection, algae remover, wall paint or floor varnish they use today, I am sure we will stand strong in this market as well.”

 

About Nowocoat Industrial

> Nowocoat Industrial A/S is an
innovative paint- and lacquer
factory with a product portfolio
of functional and durable coatings
for mineral, wood and metal surfaces for industrial use.

> The company is headquartered and has its production
in Kolding, with employees in Poland, China and Vietnam.

> In 2019, Nowocoat Industrial A/S took over Lurrell Industries.

> Nowocoat Industrial A/S is environmentally certified according to ISO 9001 and ISO 14001.

> 80 percent of production is exported to markets in Northern Europe and Asia.

> Revenue 2020: DKK 123 million.

> Profits 2020: DKK 26.3 million before tax.

> Number of employees 2021: 36.

> Subcontractor for customers such as IKEA, Jysk, WallMart and K-Markt.

> AB Rötmotaverken has been producing and developing special products for the paint industry since the 1920s. In 2020, the company had a turnover of SEK 70 million, employing 20 people.

 

For further information: Contact Director Ole E. Jensen byphoneon+4530303234
or by email at:

 

Haben Sie Interesse an einer Zusammenarbeit mit Nowocoat A/S, kontaktieren Sie uns gerne im Hinblick auf ein informelles Gespräch über die Möglichkeiten