Nowocoat Industrial A/S

Miljøledelse kan sikre en aktiv indsats for klimaet og skærpe din forretningsstrategi

Klimaforandringer og miljøindsatser hænger tættere sammen end tidligere. Miljøledelse, ISO 14001, kan være en nøgle for virksomheder til at mindske deres klimaaftryk og øge deres bidrag til de aftaler, der blev indgået ved COP26.


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På Stålvej 3 i Kolding ligger Nowocoat

Det er en familievirksomhed med rødder tilbage til 1861, som laver maling og lak til håndværkere, industriel produktion og byggemarkeder i ind- og udland, og det foregår ved anvendelse af miljøledelse, ISO 14001, og den opnåede certificering.

”Vi har arbejdet med miljøledelse siden slutningen af 80’erne, så det er en naturlig del af vores ledelsessystem. Vi er en international virksomhed, og ISO 14001 giver mening, uanset hvilket sprog eller kultur vi beskæftiger os med. Når du trækker ISO 14001 frem, er du respekteret, ligegyldigt om du handler med Kina eller Sverige,” siger administrerende direktør Ole Enevold Jensen.

Standarden i miljøledelse giver en række konkrete anvisninger til at kortlægge, hvordan virksomhedens produkter og produktion påvirker miljøet. Standarden kommer desuden omkring en lang række emner som affaldshåndtering, brug af skadelige produkter, elforbrug og transport.

”Standarden i miljøledelse er et værktøj til at føre sin virksomhed eller organisation i den rigtige retning i miljøspørgsmål. Virksomheden får forskellige værktøjer til at træffe en række beslutninger på et oplyst grundlag, så man kan arbejde mere målrettet med at mindske miljøpåvirkningen. Ved at følge standarden er man sikret, at man når sine målsætninger,” siger Kasper Hillgaard Mühlbach, der er chefkonsulent i Dansk Standard.

 

Ajour med lovgivningen

Nowocoat udtrykker blandt andet sine ambitioner i forhold til verdensmålene gennem specifikke miljø- og kvalitetsmål, som for 2021 eksempelvis omhandler et unikt og godkendt algebekæmpelsesmiddel til erstatning for produkter, der sælges i markedet, men som ifølge Nowocoat er ulovlige i brugssituationen.

Nowocoat blev certificeret i ISO 14001 i 2015, og det tog mere end et år at få indarbejdet de nye rutiner, processer og arbejdsgange, men det har været indsatsen værd.

"Miljøledelse sikrer, at vi er miljømæssige ansvarlige overfor vores lokalsamfund, kunder, medarbejdere og leverandører. Samtidig sikrer standarden os en ansvarlig og økonomisk vækst på den lange bane."
Ole Enevold Jensen, administrerende direktør, Nowocoat

 

Certificeringen giver også Nowocoat et pejlemærke i forhold til lovgivning og tendenser på miljøområdet.

”ISO 14001 er et meget dynamisk værktøj, for lovgivningen ændrer sig hele tiden. Lovgivningen kan være ret kompliceret, for den omhandler både medarbejdere, produkter, produktion og lokalområdet,” siger direktøren.

Hos Dansk Standard bekræfter Kasper Hillgaard Mühlbach billedet.

”Vi ser, at kompleksiteten indenfor lovgivningen på miljøområdet er stigende, og det bliver sværere og sværere for virksomheder at holde sig ajour med den nyeste lovgivning. Også her er standarden et godt redskab til at få indført processer, der letter denne opgave,” siger han.







Kunder kræver miljøledelse

Hos Nowocoat er miljøledelse inddelt i fire områder: Fabrikken, herunder medarbejdere, sikkerhed, energi- og vandforbrug, produkter, som skal indgå i produkter fra en anden producent, produkter, der har en funktion – f.eks. en tagmaling, der absorberer mindre sollys, og endelig rådgivning til andre virksomheder.


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”Vi behøver ikke længere at slå op i manualen, for det, vi gør, er det, som står i standarden, men vi er hele tiden opmærksomme på, om vi skal have tilpasset vores processer og arbejdsgange,” siger Ole Enevold Jensen.

Han oplever, at Nowocoats kunder har en forventning om, at virksomheden har en certificering i miljøledelse eller et andet målbart værktøj.

”Vi har selv opkøbt fem virksomheder de sidste år, og forudsætningen for vores køb var, at de havde en miljøcertificering,” understreger han.

Ifølge Kasper Hillgaard Mühlbach er standarden vigtig, når en virksomhed vil indføre en kultur, hvor man bekymrer sig om miljøet.

"Det er en blåstempling af virksomhedens miljøindsats, og der ligger en brandingværdi i at blive certificeret, for så viser man omverdenen, at man arbejder målrettet med at mindske sin miljøpåvirkning, og at data er valide."
Kasper Hillgaard Mühlbach, chefkonsulent i Dansk Standard

Ole Enevold Jensen er også sikker på, at miljøledelsen kan ses på Nowocoats bundlinje.

”Jeg kan godt lide, at vi skal registrere alt som eksempelvis et optræk til en ulykke. Det tvinger medarbejderne til at tænke forløbet igennem, og vi kan efterfølgende sikre, at der er blevet fulgt op på det. Når man gør det op, er jeg sikker på, at der er penge i miljøledelse, for vi undgår at begå de samme fejl igen og igen,” siger han.

Arbejdet med miljøledelse har betydet, at virksomheden ikke har haft nogle udledninger af spildevand, som krævede myndighedernes involvering.

Bedre konkurrencefordele

Kasper Hillgaard Mühlbach anbefaler, at virksomheder, der ønsker at indføre miljøledelse, ikke blot kortlægger, hvilken økonomisk gevinst de kan opnå, men også kigger på, hvilke forventninger kunder og samarbejdspartnere har og vil få i løbet af de næste fem år.

”Virksomhederne skal se på, hvad de kan gøre for at blive mere attraktive overfor kunder, samarbejdspartnere og kommende medarbejdere, og her spiller miljøet en vigtig rolle. Udvikler man grønnere produkter, giver det bedre markeds- og konkurrencefordele, og det bliver nemmere at tiltrække morgendagens talenter til sin virksomhed, fordi man har et konkret bevis på, at man tager hensyn til miljøet,” påpeger Kasper Hillgaard Mühlbach.

Han tilføjer:

”Mange taler om grøn omstilling, og med ISO 14001 får man et værktøj, hvor man faktisk kan udføre sin strategi på området. Det er en systematisk metode for virksomheden til hele tiden at modne sin ledelsesmæssige tilgang.”

Fakta

Med en standard i miljøledelse får virksomheder og organisationer et godt og effektivt værktøj, der både kan reducere de væsentligste miljøpåvirkninger og skabe troværdighed om den miljømæssige indsats. Standarden giver også en økonomisk gevinst og kan bruges til at dokumentere ens miljøindsats overfor omverdenen.

Udover ISO 14001, som er den standard, der definerer kravene til miljøledelse og kan danne grundlag for en certificering, har Dansk Standard flere standarder, som kan hjælpe virksomheder med indførelse og forbedring, blandt andet ISO 14004, som netop er en vejledning til, hvordan man indfører miljøledelse i en virksomhed.

Virksomhederne kan selv vælge, om de blot vil følge kravene i ISO 14001 eller blive certificeret.

Global environmental breakthrough for Danish paint and coating manufacturer

Nowocoat is the first Danish paint and coating manufacturer to have obtained international certification from DNV on the 17 UN Sustainable Development Goals

 

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“DNV’s SDG certification shows that Nowocoat has elected to not simply commit itself to the SDGs they are focused on, but that they are proactively setting objectives for what they want to achieve with plans that are integrated into their business and which they can provide us documentation on. Nowocoat has thereby joined an exclusive club of Danish companies that don’t just say they are working on the goals, but can also prove that they are reaching their sustainability objectives,” said sales manager Kåre Appel Weng at DNV. “DNV’s SDG certification is harmonised with ISO’s High Level Structure. This means that Nowocoat has integrated its work on the UN SDGs into their existing management system, which DNV has certified for more than 15 years. This makes it much simpler in practice to work on the goals and incorporate them into daily routines and processes,” he added.

Sustainable development is an important aspect in all development at Nowocoat Industrial A/S and an integral component of the company’s management system. Nowocoat works systematically with the environment and quality management, and the company has already obtained ISO 9001 and 14001 certification.

“As an integral part of this work, we are also working on the 17 UN Sustainable Development Goals, commonly referred to as the SDGs. We are especially focused on the goals dealing with health and well-being, decent jobs and economic growth and responsible consumption and production. Yet the whole attitude on ensuring decent conditions from start to finish for people, products, health and the environment is also important to us. That is why it is natural for us to work on the three SDGs we have chosen to focus on, and I am incredibly proud and thrilled about the fact that we have now obtained certification. I am also convinced that this new recognition will contribute effectively to ensuring growth and sustainable solutions here at Nowocoat for the benefit of people and the environment,” said Ole Enevold Jensen, CEO of Nowocoat.


Sustainable and environmentally friendly products

Among other things, Nowocoat has demonstrated its ambitions in relation to the SDGs through specific environmental and quality objectives. In 2021, for example, these objectives include a unique and approved algae control agent that will replace products that are currently available on the market but which according to Nowocoat are illegal to use. “Our goal is for the product to be found in 80 percent of all of Denmark’s 500 DIY stores and garden centres in 2021. The consumption of illegal agents runs up to 40 million litres per year. Our approved algae control agent is expected to convert at least five percent of the market, corresponding to an expected sales volume of no less than 2 million litres in 2021,” Enevold predicted. He also highlighted the company’s so-called roof paint, which is certified under DGNB as a special sustainability label. “The product UV Lak is also ready to enter the market. The product is intended to replace solvent-containing coatings and reduce environmentally harmful emissions while also creating a better working environment.”

Earlier this year, Nowocoat acquired the Swedish paint company Rötmotaverken as part of its strategy to manufacture sustainable products. Additionally, Nowocoat has established a new global system that collects and manages all assignments worldwide, and this system is envisaged to ensure better management of resources and flow in the completion of assignments, creating a better working environment and higher well-being for the company’s employees.


Sustainable development and secure jobs

Jensen emphasised that development and innovation are what drive processes forward at Nowocoat. Responsible consumption and production are the driving force. “We work systematically with an environmentally sound handling of chemistry, products and waste in our production processes. That is why we are going for sustainable labels such as Ecolabel and DGNB and developing a UC coating that results in a massive reduction of emissions of volatile organic solvents. This process going hand-in-hand with ensuring decent, secure jobs, health and well-being and less exposure to hazardous chemicals. We spend a lot of resources on engaging, managing and supporting our employee in relation to sustainable development. Our Code of Conduct has been sent out to all our suppliers, and we ensure through dialogue that everyone is working with this set of ethical rules,” said Jensen.

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About Nowocoat Industrial

  • Nowocoat Industrial A/S is an innovative paint and coating manufacturer with a portfolio of functional and durable coatings for mineral, wood and metal surfaces for industrial application.
  • The company has 36 employees, its head office is located in Kolding, and it has employees in Poland, China and Vietnam.
  • In 2019, Nowocoat Industrial acquired the company Lurrell Industries.
  • 80 percent of Nowocoat’s production is exported to markets in Northern Europe and Asia.
  • Expected revenue for 2021: DKK 220 million.
  • Expected result for 2021: +DKK 40 million before tax
  • Supplier to customers such as IKEA, Jysk, Wal-Mart and K-Markt.
  • In 2021, Nowocoat acquired the Swedish AB Rötmotaverken, which has been producing and developing special products for the paint industry since the 1920s. The company has a turnover of SEK 70 million and 20 employees.

About DNV and the SDG certification

  • The SDG certification was launched in 2019, and since then, 20 Danish companies have obtained certification according to the certification criteria.
  • These criteria are harmonised with ISO’s High Level Structure and can therefore be integrated into the companies’ existing management systems.
  • Certification requires that the company can provide documentation to DNV that they has committed itself to specific objectives in relation to the UN SDGs, that they have produced specific plans to improve their impact in relation to the UN SDGs and that they can document progress and concrete results.
  • DNV conducts at least one annual inspection visit at the company to ensure that the company is continuously working on improvements and continues to comply with the criteria.
  • DNV Business Assurance is one of the world’s leading certifying organs with activities in more than 100 countries and five offices in Denmark.

Danish firm Nowocoat is continuing its growth and has increased its turnover by more than 50 percent and DKK 70 million after acquisitions in Sweden

Danish, family-owned paint and lacquer manufacturer Nowo- coat Industrial A/S is continuing its massive growth and has already reached a turnover in excess of DKK 220 million this year. The background for this development is an ag- gressive marketing strategy based on high quality, service, and patented, environmentally friendly and sustainable products. An additional acquisition will be announced shortly.

 

After intense negotiations over the summer, Swedish paint and varnish factory AB Rötmotaverken is now part of Danish growth company Nowocoat Industrial A/S, which is based in Kolding. Nowocoat is thus cementing its growth strategy and has already reached a turnover of DKK 220 million in 2021, just seven years after the company’s establishment.

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“From the beginning, we have focused on growth and earn- ings,” says Ole E. Jensen, CEO of Nowocoat Industrial A/S, announcing another acquisition in 2021, which will increase total revenue to DKK 350 million in 2022. “We have a healthy business with available capacity and finances that give us good business opportunities. We will use this to our advan- tage when the opportunity arises,” Ole E. Jensen states.

 

Nowocoat Industrial A/S will provide AB Rötmotaverken with more and new resources in the form of know-how, invest- ments and synergies. The company will continue to operate at its current address in Sweden, and AB Rötmotaverken’s CEO, Conny Alfsson, will continue to be responsible for day- to-day operations, sales and development.

 

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“The merger will strengthen both companies. With Nowocoat Industrial, we can accommodate and deliver on more specific enquiries. The market is characterised by few very large actors, and this subjects customers to some limitations – not least in hardware stores and the consumer market. Often, suppliers more or less dictate the conditions under which the collab- oration is to take place, and with the increased capacity and the new products we will have available through our connec- tion to Nowocoat Industrial, in the future we will be able to service hardware stores significantly better and thus provide them with a higher degree of freedom in their purchases,” Conny Alfsson emphasises.

 

New business opportunities created the interest in taking over the Swedish company. “The acquisition of AB Rötmota- verken is a strategic investment that is about much more than increasing our volume in the market. The company offers products for both the industrial and consumer markets, and their sales channels for hardware stores in the Nordic region and their physical location give us advantages that we do not have in Kolding today. On the other hand, we now have a larger capacity, a wider product range and better facilities as well as innovation and know-how within functional sur- face treatment, which can greatly strengthen the business in Sweden,” Ole E. Jensen points out.

 

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Nowocoat Industrial A/S expects to create further growth in both companies and win market shares following the ac- quisition of AB Rötmotaverken through, among other things, a common focus on sustainability.

 

“Technologically and scientifically, Nowocoat Industrial has very strong competences which will strengthen our position vis-à-vis consumers,” says Conny Alfsson, and is backed by Ole E. Jensen: “The consumer market is a growing market, and as consumers are becoming more aware of effective, du- rable and environmentally friendly alternatives to the wood protection, algae remover, wall paint or floor varnish they use today, I am sure we will stand strong in this market as well.”

 

About Nowocoat Industrial

> Nowocoat Industrial A/S is an
innovative paint- and lacquer
factory with a product portfolio
of functional and durable coatings
for mineral, wood and metal surfaces for industrial use.

> The company is headquartered and has its production
in Kolding, with employees in Poland, China and Vietnam.

> In 2019, Nowocoat Industrial A/S took over Lurrell Industries.

> Nowocoat Industrial A/S is environmentally certified according to ISO 9001 and ISO 14001.

> 80 percent of production is exported to markets in Northern Europe and Asia.

> Revenue 2020: DKK 123 million.

> Profits 2020: DKK 26.3 million before tax.

> Number of employees 2021: 36.

> Subcontractor for customers such as IKEA, Jysk, WallMart and K-Markt.

> AB Rötmotaverken has been producing and developing special products for the paint industry since the 1920s. In 2020, the company had a turnover of SEK 70 million, employing 20 people.

 

For further information: Contact Director Ole E. Jensen byphoneon+4530303234
or by email at:

 

Huge market for innovative solutions with Coolingpaint from Nowocoat

Danish political party Venstre’s member of the Euroean Parliament’s environmental group, Linea Søgaard- Lidell, described Coolingpaint as ”incredibly smart” after today’s visit to Danish paint and lacquer manufacturer Nowocoat in Kolding – something of a growth phenomenon in Danish industry.

 

“It is clear that we will face massive challenges with heating and cooling buildings if we are to achieve our ambitious climate goals. I am sure that ahugemarket awaits thesolution developed by Nowocoat,andI am generally impressed by the level of innovation I experienced at Nowocoat. This bodes well for the future,” says Linea Søgaard-Lidell.

 

COOLINGPAINT isapatented and innovative paint that reflects 70% of the sun’s infrared rays and reduces the surface absorption of heat by as much as 20% thanks to microscopic mirrors added to the pigments.

 

Nowocoat invitedLineaSøgaard-Lidellfora visitso that she could experience first-handtheserelevant solutions in the effort to meet the adopted environmental goals.

 

“Our Coolingpaint could be a good solution for saving money and cutting CO2 emissions from existing buildings. The product has been developed through new lines ofthinkingandinnovation, disciplinesnthat we have mastered, and the creation of sustainable paints has long been part of our DNA. Right now, the times are working in our favour,and we are ready to offer a thoroughly tested range of products for woodwork, facades and roofs,” says Chairman of the Board Nina Reinert of Nowocoat.

 

Coolingpaintwill benefit private customers and be part of large-scale solutions forindustrial buildings, offices and businesses with air conditioning, and there are many reasons to choose Coolingpaint. First of all, it will result in reduced CO2 emissions from cooling. Coolingpaint ensures that the temperature of the treated surface does not become excessively high, and because it requires more energy to cool a building than to heat it, the product can help reduce the ever-increasing CO2 emissions from cooling.

 

Secondly, the product provides unique protection. Coolingpaint protects the treated surface from the sun’s damaging infrared rays, and has been quality tested to international standards for consumption per area and covering power, UV stability, adhesion, peeling, blistering, cracking, high weather resistance, fungal and algae growth, gloss and colour change.

 

The product is labelled with the EU flower, which guarantees that the product meets strict environmental requirements at all stages of its life cycle. This means that Coolingpaint does not contain heavy metals, plasticisers or harmful amounts of solvents.

 

Finally, it shouldbe emphasised that theproduct is a result of a patented technology. Nowocoat’s US patent is called Solvent-free Infrared Reflective Surface Coating and this covers both the construction and process.

 

The product from Nowocoat is the culmination of several years of development based on the Stealth technology known from and developed by the US military.

 

Ulrik Soll is managing Nowocoat’s growth in Asia with sustainable coating products

Ulrik Soll is the manager of Nowocoat’s new office in Vietnam. He has extensive local industry experience and is a familiar face in the region, having spent 14 years in Vietnam working for other companies in this field. “Currently we are engaged in close dialogues with 30-40 local furniture manufacturers, and I am also looking for warehouse facilities, somewhere that we can mix paint and set up a laboratory. With our sustainable and environmentally friendly products, Nowocoat represents something unique in this region and we have a bright future ahead of us,” says Ulrik Soll, who expects that the office will grow to employ around 20 people in the near future. Right now, he is looking for competent salespeople and technical staff.

 

The Asian office is Vietnam has been established under the name Lurrell Sustainable Solutions, and the staff consists of industry professionals who know the Asian markets, customers and local challenges.

 

“Customers such as IKEA have shown the way. Therefore, we are betting on winning market share as a high-tech producer of sustainable and environmentally friendly coatings for professional and industrial use in the Asian markets. Many East Asian countries are lagging behind in these areas, so that is why we established ourselves in Vietnam,” says Ole Enevold Jensen, the CEO of Nowocoat.

 

Nowocoat supplies sustainable and responsible solutions to the rapidly growing Asian furniture industry. Today, customers require coatings that comply with all international standards. It is not enough that the products just comply with existing standards - the production processes and working environment also need to be up to a certain standard.

 

“Sustainable production processes and a good working environment will actively contribute to taking the Asian furniture industry to the next level,” says Ole Enevold Jensen, and the Chairman of the Board, Nina Reinert, also notes that the new ‘base’ in Asia is just one of many initiatives that will keep driving Nowocoat’s ambitious growth trajectory.

 

With innovative products such as coatings for concrete, metals and wood, Nowocoat has become a global success story and gained the certifications needed to ensure that it is in a strong position when it comes to, for example, supplying the kitchen industry and a large number of recognised Danish furniture brands and international design companies such as the Swedish Ikea.

 

 

Read more about Nowocoat and its Asian ventures at www.nowocoat.com and www.lurrell.com

asia april 2021 

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